GIG Design

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Concrete Momentum

In the tapestry of your every day, the word "concrete" may hold profound significance. It serves as a focal point for strategies that foster growth. The intention of competence is to create concrete, meaningful experiences that drive actions. The essence of how we use the word concrete involves fusing elements for the growth you seek.

Derived from the Latin word "concrescere," meaning to grow together, concrete embodies tangibility, conclusiveness in material and existence, forming a solid mass from separate elements.

As Deniel Libeskind eloquently expressed, the skyline is more than steel and glass—it symbolizes the substance of the American Dream. Similarly, the objects and strategies you use daily symbolizes the substance of your priorities and values.

Communication takes on concrete forms, transforming vague thoughts into expressions of knowledge, understanding, and wisdom. Your work, living space, and recreational areas are other tangible manifestations of concrete elements.

Elements are like building blocks, and to create new realities, you can connect different or new elements. Our framework prompts an exploration of your values and priorities to solve for concrete elements, to provide a path of meaningful action that propels you forward.

REFERENCE

McCreight, Tim. Design Language. Cape Elizabeth, Maine. Brynmorgen Press, 2006.