“I will celebrate a Hallmark holiday this weekend. I won’t believe it’s foolishness and a marketing gimmick for money. I want the day filled with love, however that comes to fruition.

That’s my self-talk about Valentine’s Day. Self talk creates reality. Likely, Valentines Day is a ‘water-cooler topic’, often one inside the home. If your self talk is easy to persuade then your reality isn’t on firm footing.

Two years ago I learned about a Stanford professor’s theory on the phenomenon of changing our behavior. He used “I will” + “I won’t” + “I want” to describe willpower. Our emotional reactions will eventually follow those two words spoken aloud. This becomes the end goal.

Do you will, won’t, or want a different behavior? Self talk creates reality.

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