Home / GIG’s TEAM
“Thank you for your work and desire to help others lead more full lives.”
Entrepreneur, Lisa R.
“GIG Design has helped me to set and achieve my goals by focusing on taking small realistic steps and visualizing the entire process from start to finish.”
Executive Producer, Jeremy W.

GIG’s team joined together because we consistently elevate performance as skilled clinicians and designers. Years of experience gives us an understanding of the elements necessary to engage employees in actionable performance. Client testimonies confirm we deliver results that reward employee’s with meaningful performance changes.

GIG Design Coaches facilitate change because we teach with metaphors to connect health and performance. We empower creativity, knowledge, and functionality. GIG is the acronym for ‘Good Is Ground’ – that fertile ground for the best crop.  Every business seeks to be the best. Yet, an average of 70% employees nationwide cost businesses customer ratings, profitability, productivity, turnover, absenteeism, accidents and theft. Is your business the best crop? GIG’s team improves companies by producing value – or fertile ground resulting in the best outcomes.

Today, businesses are using design thinking to make more informed decisions. Anita Joy has been transforming individuals, businesses, and communities performance through design factors since 1996.

Our mission is empowering employee performance values in health, wellbeing, competitive advantage, teamwork and productivity with actionable behaviors reducing absenteeism, presenteeism, and turnover. Our vision is to reach 150,000 employees globally, per month.

Our Stories

 Anita Joy, Principal & Performance and Design CoachAnita Joy_GIG

Anita Joy Prins witnessed sensory tactics improve performance within six United States, including an average of 33,000 individuals and over 100 communities. Beginning as an occupational therapy practitioner she specialized in sensory modulation techniques. As a Kendall College of Art and Design of Ferris State University 2005 graduate in industrial design she’s built medical, office and home furnishings with national recognition for an optical safety product. Anita led the research and development of GIG Design’s method, model, and products. She’s been recognized both locally and nationally for a ‘Back to Basics’ lifestyle and presents on topics about power and control.

Camille_Dieterle_headshotCamille, Coach

Camille Dieterle received her doctorate and masters of arts degree in Occupational Therapy from the University of Southern California (USC), and graduated cum laude from the University of Georgia in English and Dance.  She danced professionally and is a certified yoga instructor.  Camille has extensive experience in lifestyle design, the process of creating the optimal lifestyle for all aspects of health and quality of life.  She teaches this process at USC and is profoundly inspired by people who are working to fulfill their health and life goals and dreams.   She loves to feel the sand on her feet while running the Pacific Shoreline, shares her passion for yoga’s health benefits through hostessing yoga retreats, and becomes invigorated through her world travels.

Bethany, CoachBethany_GIG

Bethany Aitkenhead has a masters in occupational therapy and who believes that change and growth is always possible.  She graduated from Keuka College and has since worked with diverse populations from rural desert locations to more metropolitan areas across the United States. Bethany believes in working with people in their natural setting, such as students in their school setting and addressing functional concerns within a person within their home.  Having a holistic approach has always been key with the focus on the environment, personal traits, and culture surrounding an individual.  She is currently practicing in the upstate New York region.


Brittany, Coach

Brittany Frederick is a graduate of the University of Southern California’s Doctor of Occupational Therapy Program. Her clinical background includes designing and delivering wellness programs as well as serving on interdisciplinary care teams. She has a research background in human emotion with an interdisciplinary focus in the fields of Psychology, Neuroscience, and Engineering. Brittany is extremely passionate about health and wellness and advocating for the unique, powerful role that occupational therapists have in bringing wellbeing to the forefront of our daily lives. Her holistic and individual values are foundational to her approach, and is thrilled to be a part of the GIG Design team.

Vinnie, Blog ContributorVinnie_GIG

Vinnie Quan is a licensed occupational therapist who resides in Washington State. Some of her experiences include working in research, pediatrics, older adults and now with acute/intensive care unit  oncology patients.  She’s always been interested in improving health and wellness with a holistic approach.  As a matter of fact, she enjoys creating healthy organic vegan dishes, learning about alternative medicine, biking, journaling, hiking, yoga, running, snowboarding and now skiing.  Blogging for GIG Design allows Vinnie to share her ideas and tips about ways to stay mentally and physically fit.

Bob, Business Advisorbobwiersma

Bob Wiersma is President and Founder of Performance Builders, LLC, operating as a business advisor to companies and professionals with health, physical therapy, fitness, and ergonomic interests. Additionally, he’s Founder of Solve GlobalInVisageKinexit, and serves as Faculty at Gray Institute. Bob is a licensed Physical Therapist, Board Certified Ergonomist, Board Certified Human Factors Engineer, and Fellow of Applied Functional Science.

Tim, Business Advisortim coffield

Tim Coffield is a product developer with a history in research engineering and business management. He has applied manufacturing processes, plastics, and design innovations across a wide range of industries including automotive, office furniture, marine, tractor, aerospace, bicycle, orthotics, and health care industries. Tim is the Founder of Dahti Seating and inventor or co-inventor of over 80 United States and foreign patents. Companies his work supported includes Cascade Engineering, Illinois Tool Works Incorporated, IBM, and Herman Miller. Tim created the MAP innovation process, co-designed an award-winning bicycle seat highlighted in Time Magazine’s annual design issue, and invented the elastomeric encapsulation manufacturing process for Herman Miller’s Aeron Chair.

Moya, Business Advisormoya pic

Moya Kinnealey’s Ph.D., OTR/L, FAOTA professional focus and personal interest is: the impact of sensory processing issues on children, youth and adult daily functioning; social emotional well being, and quality of life; as well as, the effectiveness of intervention on improving sensory comfort and person environmental fit. Doctor Kinnealey holds a Bachelor’s and Master’s degree in Occupational Therapy and a Ph.D. in Educational Psychology (Tufts University, Boston University & Temple University). She has extensive clinical experience working with infants, children and youth with disabilities in a variety of school, community and private practice settings. Her specialty area is sensory processing issues and their impact on quality of life across the lifespan. She has researched, published, presented and consulted on this topic to families, schools and professional groups locally, nationally and internationally. Many of her publications are available through Research Gate. As faculty and chair of Temple University Department of Occupational Therapy, she taught, conducted research and participated in the development of interdisciplinary and discipline specific programs. She has held a variety of state, national and international professional positions and memberships on non profit boards.

Norm, Business AdvisorNorm Boeve

Doctor Norman Boeve is a retired orthopedic surgeon. He received his medical degree from University of Michigan Medical School. Doctor Boeve practiced for 39 years before re-focusing in 2010. He is a member of the American Association of Orthopaedic Surgeons, American Association of Hip and Knee Surgeons, the Arthroscopy Association of North America and the Michigan Orthopaedic Society. Doctor Boeve specialized in surgical procedures for the shoulder, hip, and knee. Also, he was the first to perform the anterior hip replacement surgery in West Michigan. Current medical interests include: the advancement of well-being through plant based nutrition and exercise; interviewing applicants to the the University of Michigan Medical School; and, with his wife, spends five to six weeks annually volunteering at the Kijabe Mission Hospital in Kenya.