tree-modelThe GIG Design team works as a small business towards a big mission: transforming well-being into whole-being. Our Clients benefit from skilled health and design solutions. GIG Design is revolutionizing costly work behaviors into productive work cultures.

Client Benefits

GIG Design Team members are whole-being facilitators with a well-being education. Our foundation in occupational therapy and industrial design unify to address employee behavior needs. Profitable solutions form by addressing sensory domains. Touch, smell, hear, see, taste, movement, and exertion domains specialize GIG Design as problem solvers.

The GIG Design team collaborates to improve work habits, job tasks, and work spaces. We facilitate active listening to bridge mindful behaviors with productive choices. With GIG Design services employees engage as content, resourceful individuals.

Our Metaphor

GIG is an acronym for ‘Good Is Ground’. A fertile, well-tended ground offers the best crops. A lifestyle grounded in healthy values improves behaviors. Individuals rooted in those values seek healthy resources, engage in daily tasks, and contribute to the environment. With a whole-being perspective awareness of why, where, how, who, and in what improves performance. Well-being is resourcefully choosing the best actions.

Our History

The GIG Design team was established in 2012. In 2006 our principal member registered as a Michigan limited liability company. Design consultation resolved issues with ergonomics, task engagement, and business profitability. Client industries included real estate, pharmaceutical, legal, hospitality, education, and government.

1994 is when Anita Joy, our Principal Member, began facilitating occupational therapy with individuals desiring to improve their ability to engage at home, work, and in the community. She quickly noticed an increase in behavior followed unique task and environment modifications. In 2006 Anita acquired a bachelors in industrial design to strengthen her natural creative abilities.

The GIG Design team offers person + task + environment consultation to businesses seeking to thrive through employee successes. Collectively we offer over thirty years of success in improving health and performance behaviors.

Our Stories

 Anita Joy, Principal + Wellbeing Design ConsultantAnita Joy_GIG

Anita Joy Prins posses a drive for transforming well-being through renewal of the mind. She’s witnessed sensory tactics improve performance within six United States, including an average of 33,000 individuals and over 100 communities. She began as an occupational therapy practitioner, certified in the Wilbarger Protocol which specializes in sensory modulation techniques. As a Kendall College of Art and Design of Ferris State University 2005 graduate in industrial design she’s built medical, office and home furnishings with national recognition for an optical safety product. Use of her skill, experience and collaborative research resulted in crafting GIG Design’s Tree Model, Creative Wellbeing method, and Wholebeing kits. Anita was recognized both locally and nationally for a ‘Back to Basics’ lifestyle and frequently presents on outcomes and prevention of power and control.

Camille_Dieterle_headshotCamille, Consultant

Camille Dieterle received her doctorate and masters of arts degree in Occupational Therapy from the University of Southern California (USC), and graduated cum laude from the University of Georgia in English and Dance.  She danced professionally and is a certified yoga instructor.  Camille has extensive experience in lifestyle design, the process of creating the optimal lifestyle for all aspects of health and quality of life.  She teaches this process at USC and is profoundly inspired by people who are working to fulfill their health and life goals and dreams.   She loves to feel the sand on her feet while running the Pacific Shoreline, shares her passion for yoga’s health benefits through hostessing yoga retreats, and becomes invigorated through her world travels.


Bethany, ConsultantBethany_GIG

Bethany Aitkenhead has a masters in occupational therapy and who believes that change and growth is always possible.  She graduated from Keuka College and has since worked with diverse populations from rural desert locations to more metropolitan areas across the United States. Bethany believes in working with people in their natural setting, such as students in their school setting and addressing functional concerns within a person within their home.  Having a holistic approach has always been key with the focus on the environment, personal traits, and culture surrounding an individual.  She is currently practicing in the upstate New York region.


Brittany, Consultant

Brittany Frederick is a graduate of the University of Southern California’s Doctor of Occupational Therapy Program. Her clinical background includes designing and delivering wellness programs as well as serving on interdisciplinary care teams. She has a research background in human emotion with an interdisciplinary focus in the fields of Psychology, Neuroscience, and Engineering. She is extremely passionate about health and wellness and advocating for the unique, powerful role that occupational therapists have in bringing wellbeing to the forefront of our daily lives. She values a holistic and individual approach to practicing occupational therapy, and is thrilled to be a part of the GIG Design team.

Vinnie, Blog ContributorVinnie_GIG

Vinnie Quan is a licensed occupational therapist who resides in Washington State. Some of her experiences include working in research, pediatrics, older adults and now with acute/intensive care unit  oncology patients.  She’s always been interested in improving health and wellness with a holistic approach.  As a matter of fact, she enjoys creating healthy organic vegan dishes, learning about alternative medicine, biking, journaling, hiking, yoga, running, snowboarding and now skiing.  Blogging for GIG Design allows Vinnie to share her ideas and tips about ways to stay mentally and physically fit.

Bob, Business Advisorbobwiersma

Bob Wiersma is President and Founder of Performance Builders, LLC, operating as a business advisor to companies and professionals with health, physical therapy, fitness, and ergonomic interests. Additionally, he’s Founder of Solve Global, InVisage, Kinexit, and serves as Faculty at Gray Institute. Bob is a licensed Physical Therapist, Board Certified Ergonomist, Board Certified Human Factors Engineer, and Fellow of Applied Functional Science.

Tim, Business Advisortim coffield

Tim Coffield is a product developer with a history in research engineering and business management. He has applied manufacturing processes, plastics, and design innovations across a wide range of industries including automotive, office furniture, marine, tractor, aerospace, bicycle, orthotics, and health care industries. Tim is the Founder of Dahti Seating and inventor or co-inventor of over 80 United States and foreign patents. Companies his work supported includes Cascade Engineering, Illinois Tool Works Incorporated, IBM, and Herman Miller. Tim created the MAP innovation process, co-designed an award-winning bicycle seat highlighted in Time Magazine’s annual design issue, and invented the elastomeric encapsulation manufacturing process for Herman Miller’s Aeron Chair.

Moya, Business Advisormoya pic

Moya Kinnealey’s Ph.D., OTR/L, FAOTA professional focus and personal interest is the impact of sensory processing issues on children, youth and adult daily functioning, social emotional well being, and quality of life, as well as, the effectiveness of intervention on improving sensory comfort and person environmental fit. Doctor Kinnealey holds a Bachelor’s and Master’s degree in Occupational Therapy and a Ph.D. in Educational Psychology (Tufts University, Boston University & Temple University). She has extensive clinical experience working with infants, children and youth with disabilities in a variety of school, community and private practice settings. Her specialty area is sensory processing issues and their impact on quality of life across the lifespan. She has researched, published, presented and consulted on this topic to families, schools and professional groups locally, nationally and internationally. Many of her publications are available through Research Gate. As faculty and chair of Temple University Department of Occupational Therapy, she taught, conducted research and participated in the development of interdisciplinary and discipline specific programs. She has held a variety of state, national and international professional positions and memberships on non profit boards.

Norm, Business AdvisorNorm Boeve

Doctor Norman Boeve is a retired orthopedic surgeon. He received his medical degree from University of Michigan Medical School and was in practice for 39 years before re-focusing in 2010. He is a member of the American Association of Orthopaedic Surgeons, American Association of Hip and Knee Surgeons, the Arthroscopy Association of North America and the Michigan Orthopaedic Society having specialized in surgical procedures for the shoulder, hip, and knee, as well as being the first to perform the anterior hip replacement surgery in West Michigan. His current medical interests include the advancement of well-being through plant based nutrition and exercise, interviewing applicants to the the University of Michigan Medical School and, with his wife, spends five to six weeks annually volunteering at the Kijabe Mission Hospital in Kenya.